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Irmgard Geul, Prada Marfa (sold)

by Irmgard Geul

Regular price$200.00 Sale price
Tax included.

Irmgard Geul, Prada Marfa (sold)

by Irmgard Geul

Regular price$200.00 Sale price
Tax included.

5” x 5” (Framed 9 3/4” x 9 3/4”) Embroidery Painting / Mixed Media, 2021

This piece is part of my Marfa Roadtrip Series

Prada Marfa is a permanent installation work of two Scandinavian artists Elmgreen & Dragset. The freestanding building resembles a Prada storefront and was launched on October 1, 2005, as a “pop architectural land art project”.

“It was meant as a critique of the luxury goods industry to put a shop in the middle of the desert. Prada was sympathetic to the idea of being criticized.”
- Elmgreen said in 2013

The sculpture is located in the middle of nowhere, the Chihuahua desert, 37 miles outside Marfa, TX and the land was donated by farmer Smokey Brown.

From a distance, the artwork appears to be a large minimalist sculpture. As one gets closer, the building resembles a Prada boutique where a display of Fall 2005 high-heel Prada shoes and bags can be seen through the storefront windows. However, the sculpture will never function as a place of commerce. The door cannot be opened.